We were tasked with ensuring the front of Haven packs were communicating clearly, and stylishly. We introduced new sub-brands to differentiate their leading A2, Goat, and Oat infant formulas. Not only that, along with several pack updates, we also added hand-illustrated icon/claims and stunning typography by illustrator, Jo Tronc.

Colours are now used to represent the type of milk, rather than the stage/age of the child. Sales of this premium New Zealand infant formula continue to grow, with the range now sold nationally in Australia and New Zealand, and an upcoming launch in the USA.

Deliverables included logo design, icon design, illustration, packaging design, product renders.

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