Dr Hop is a genius intellectual who has dedicated his villainous years to becoming a nuclear hop physicist - creating four advanced hop vines to assist him in taking down his arch nemesis - Ciderman. Using double hops and double flavour, Dr Hoptavius has created this Double IPA, with undeniable doubts Ciderman can be defeated…

Deliverables included illustration, beer label design, poster design, and product mock-ups.