Led by Barry Wylie, a highly skilled graphic designer with over 16 years of experience in the UK and New Zealand, Studio 1984 offers innovative design solutions to clients locally and beyond. Recently relocated to Tauranga with his young family, Barry takes pride in being the ‘boutique studio with big ideas’.

Barry has a collaborative approach with his design projects, bringing clients on the journey to ensure you get the best results. He works with a network of professionals, including copywriters, illustrators, photographers, and printers, to deliver exceptional results across a range of projects.

These days, Barry wears many hats — from designer to account manager to project manager to chief coffee maker — which means he can handle any design project you send his way. And best of all, you'll deal directly with Barry: no account managers, no nonsense, no fancy office. Just an all-round nice guy dedicated to delivering the best design work for you.

Our Services

We are a full-service graphic design studio specialising in branding and packaging.

  • Effective packaging should grab attention, create a lasting impression, and encourage customers to purchase repeatedly. It plays a crucial role in product placement and business growth.

    Studio 1984 excels in creating impactful packaging designs that captivate. Barry has extensive experience designing for various products, including honey, smoothies, water, and wine, across multiple packaging components like labels, lids, jars, and boxes.

    Our services encompass product packaging design, strategy, label creation, logo development, shipping solutions, point of sale design, and packaging copywriting.

  • Whether it’s defining your brand’s strategy, designing your logo and brand identity or creating your website, stationery, collateral and email signatures - it’s all branding. And it needs to be cohesive, relevant and well... damned good.

    Studio 1984 is a boutique brand design studio that specialises in designing impactful brand identities and communications. With many years of design experience in both Auckland and London, we harness our design knowhow to ensure your brand connects with, engages and delights your customers.

    Brand strategy, brand identity, brand guidelines, brand toolkits, brand refresh, logos & taglines, brand naming, copywriting, & more.

  • Graphic design is instrumental in improving your customers’ perceptions of your company, product or service. Whether it’s a logo, a label or a letterhead, clever graphic design sharpens your brand’s story to its absolute essence.

    At Studio 1984, we like nothing better than bringing your ideas to life with creative solutions that stand out from the rest. Like the proverbial. From website design to digital ads, business cards to brochures, and point of sale to packaging; you name it, we’ve done it. And would love to do it again.

    Graphic design, logo design, website design, digital ad design, business card design, brochure design, stationary design, collateral design, point of sale, signage & billboards.

Our Process

We collaborate closely with you, adopting a partnership-driven approach.

  • We start by getting to know you and your brand – clarifying your needs, goals and target audience, while also defining scope, budget and timeline.

  • Next, we brainstorm a range of concepts designed to meet the brief and align with your goals and audience. Collaboration refines the best ideas.

  • We turn your selected concept into mock-ups, blending aesthetics with practicality. We can follow existing brand guidelines, or design new ones.

  • Finalised designs are implemented across different media and prepared for production, to ensure absolute quality from go to whoa.

Why work with us?

Highly experienced in product design, from start-up to large-scale, from local to global.

Full service – concept to final output.

Good knowledge of rules and regulations for food packaging and product labels.

Excellent contacts with packaging printers and suppliers.

A great network of other creatives including copywriters, naming specialists, illustrators & photographers.

Can offer strategic advice on packaging materials and sustainable options.

You are dealing directly with Barry, the owner and designer. No accountant manager. No fancy office space.

Fast turnaround. Friendly and down to earth to deal with.

Got a project? Let's chat!