Ruby is a creator, baker, and cake queen based in Central Hawke's Bay. Her love of baking sweets and cakes for family and friends quickly expanded into a thriving business including her new DIYlicious by Rubylicious range of cake mixes.

To match her vibrant personality and love of illustrations, Ruby wanted something fun and eye-catching. So we created these stand-out pink packs, complete with hand-drawn doodles of ingredients. A great example of packaging that’s as delicious as the ingredients inside.

Deliverables included logo design, box design, illustrations & product renders.